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Jen Blandos, CEO, Female Fusion.
News & Events

Women are collaborative in nature

Female Fusion is UAE’s largest community for women entrepreneurs and as an entrepreneur, you need to have a community. Female Fusion has created a premium membership called the Fusion Circle, which provides women with access to an online business library filled with everything that you need to know to run your business in the UAE. Fusion Circle runs regular workshops, masterclasses and networking events.

Fusion Circle provides members with a premium listing in a fully searchable, verified business directory covering over 1,500 categories. The membership is helping women at all stages of business grow, prosper and find their community.

One of the biggest supporters for Female Fusion is MasterCard

“There are other business networking groups, but nothing like Female Fusion exists in the region in terms of the resources Female Fusion offers,” points out Jen Blandos, CEO, Female Fusion.

“When I created Fusion Circle membership, the initial question was, what exclusive content and resources can Female Fusion provide,” reflects Jen. But then Female Fusion is merely the connector. The team at Female Fusion provides the framework and support and the Fusion Circle members do the rest.

This includes an online library for everything that an individual needs to know on running a business in the UAE; networking events, online and face to face; workshops and masterclasses hosted by our own members, plus the support each woman receives from community members. It is a one-of-a-kind community to help you build your business.

When Female Fusion brings members together, they collaborate, form partnerships, come up with ideas and support each other

When Female Fusion brings members together, they collaborate, form partnerships, come up with ideas and support each other. They are trading services and working together on projects. It does not matter what stage your business is at.

Opportunities and challenges

There is a big market here and different people want different things. What Female Fusion found is that women are collaborative in nature. Female Fusion provides a support network for women, whether they have been running a business for 20 years or are just starting out.

One of the biggest supporters for Female Fusion is MasterCard. We worked with them during Expo2020 Dubai and on a campaign called Go and Grow Digital. This campaign highlighted that it was in every person’s interest to support women-owned businesses’ growth. The focus of what Female Fusion has been doing with MasterCard is helping people feel confident with going digital and having digital skills, whether it is being online or accepting digital payments.

The biggest challenge is getting non-members to understand the value of the Fusion Circle. At just Dh158 a month, the return on investment is significant. Once someone signs up to be part of the Fusion Circle, they never leave! The challenge is showcasing its value to those who are not part of it.

It does not matter what stage your business is at

Many members scale their businesses as a result of Fusion Circle. This is from contacts they have made, business partners or clients that they have met, tools that they have learned to run their business more efficiently or discounts through one of our many partnerships that saves them money.

Role of technology

Fusion Circle operates on a platform called Kajabi, which is an online membership and course creators’ platform. Being on Kajabi allows everything to be in one place, whether it is emails, creating funnels, sales pages, booking people for networking meetups or taking payments. The only hardware Female Fusion members need are laptops, while Fusion Circle members only need to log in.

The biggest challenge is getting non-members to understand the value of the Fusion Circle

Female Fusion hires people who are technology-savvy and are on top of the established systems because it helps be more efficient. Team members are expected to have the capability to handle multiple responsibilities.

Female Fusion has not received any technology mentoring. With all the technology that Female Fusion uses in its business, they have learnt how to operate it themselves.

For any entrepreneur, technology plays a key role in how you run your business because it saves time and money. It can be slow to get set up and might even be a little bit scary, but if you can automate your systems, running your business will be significantly easier.

Many members scale their businesses as a result of Fusion Circle

“The key strength is that everybody is an all-rounder, a hiring decision that I am glad I made, and everyone has the opportunity to get help if they need it internally,” says Jen.

There are people who are more skilled in certain fields, but everybody needs to know how to do things so Female Fusion can run as a collaborative, smooth machine.

Jen Blandos, CEO, Female Fusion
Jen Blandos, CEO, Female Fusion.