From the year 2019, there has been a lot of uptick in cloud. We have seen a lot of digitalisation that has happened and that has led to a lot of growth in IT Industry. Vendors have a significant pipeline now and it looks lucrative. The overall IT services sector at this point is going through golden times that we have not seen in the past.
Growing demand has created a new kind of opportunities for all the networking vendors. Growth is going to happen more towards digitalisation, smart home, mesh connectivity for smooth remote working and digital learning.
TP-Link has been recognised in 2021 Gartner Magic Quadrant for Enterprise Wired and Wireless LAN Access Infrastructure. TP-Link has received acceptance for business networking and due to high demand are in the process of taking SMB business to Enterprise level.
Secondly, TP-link consistently ranked as the number one global provider of WLAN devices for 10 years, according to the IDC Quarterly Wireless LAN tracker, Q4 2020.
New use cases driving networking demands
The shift from workplaces to home offices, schools and colleges to virtual classrooms, and theatres and gaming arcades to home entertainment solutions has caused a consequential and considerable rise in the demand for enhanced networking solutions, speeds, and bandwidths.
TP-Link solutions have always been designed to do just that, and the pandemic has resulted in the demand for TP-Link offerings rising consistently in the past year. That is TP-Link biggest achievement for the year that prove to be challenging and disruptive for quite some enterprises.
Owing to this, TP-Link digital engagements with TP-Link partners and customers have been on the rise, and TP-Link have regularly conducted digital meetings with TP-Link partners throughout the lockdowns.
What turned out to be a challenge for most businesses – making the sudden switch to a hybrid working policy – actually turned out to be business growth opportunity for TP-Link.
Rapidly increasing demand for reliable Wi-Fi and connectivity at home, home offices, e-learning, and entertainment has resulted in TP-Link hi-tech products being in high demand as these are the kind of requirements that they have been designed to cater to. This has opened up a lot of new markets and opportunities for us and TP-Link are looking to capitalise on them in the new year.
2022 will see an enhanced demand and interest towards the adoption and integration of solutions using emerging technologies like cloud computing, machine learning, artificial intelligence, data science, software engineering and cybersecurity. The need for improved cybersecurity, in particular, is gaining accelerated momentum due to the rapidly multiplying cyber threats of the ever -digital world.
Go to market activities
TP-Link will remain focussed on GCC countries, to strengthen the brand presence further in the markets TP-Link is popular in. With a range of future-proof networking solutions already in the pipeline, TP-Link would also be focusing on growing the presence of TP-Link surveillance and security solutions.
For the regional economy to thrive, TP-Link strongly believes that SMBs across industries in the Middle East need to be supported through effective technology solutions and continuous business innovation. In 2022, TP-Link will focus on encouraging channel partners to take advantage of dynamic opportunities that are presenting themselves and work on meeting business needs that SMBs seek in the wireless networking and IP surveillance space.
TP-Link’s aim for 2022 is to help them to widen their reach through TP-Link solutions that enhance connectivity and optimise user networks to boost productivity. TP-Link will be focused on driving the growth of TP-Link SOHO, Business Networking Solution and VIGI offerings and on ensuring that TP-Link partners thrive in the market.
TP-Link will be investing in evolving TP-Link resources and enhancing TP-Link channel network. TP-Link has planned out a number of initiatives in 2022 that will focus on expanding TP-Link customer base and catering to the rising demands for TP-Link innovative solutions. TP-Link is preparing and enabling new partners for its complete product line in 2022.
2022 will see adoption of solutions using cloud computing, machine learning, artificial intelligence, data science, software engineering and cybersecurity.
