At the onset of the unprecedented COVID-19 situation, in March, MBC Group launched #STAY_AT_HOME operation, with the aim of providing the ultimate in entertainment and informative content, luring people-in to stay glued to their screens at home.

After three weeks, the region’s broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VOD. The period spanning March 22-28 registered the highest increase since the Stay at Home operation was launched.