Rasha Rajeh is Infoblox’s Channel Account Manager for the Middle East. She believes in channel scalability and the power of channel to drive customer success. Her role is driving partners to leverage Infoblox offerings across the MEA region by targeting new logo accounts.
She also works closely with in-country channel leaders, distributors, and resellers to build a more robust partner ecosystem, increase Infoblox’s footprint and grow the business across territories while ensuring equitable profitability for partners.
Gender diversity is one challenge for women and keeping up in a male-dominant environment is another
Rasha’s journey with Infoblox has significantly impacted her professional and personal development, helping her build a tactical approach to enrich her skills and strengths, in particular by developing operational agility, efficiency, and divergent thinking as well as professional adaptability that are so vital in today’s world.
The demand for gender diversity is apparent in the tech world. For Rasha, it becomes especially necessary to seize opportunities and demand respect in a male-dominated field. It comes with some hurdles, as she feels women need to push harder for these opportunities, recognition, and trust.
Global companies tend to balance diversity shortage, challenging everyone to strive for differentiation
However, it can also be a good door opener, as people are interested in new diverse insights and perspectives. A diverse workforce can take advantage of new experiences and a wide variety of chances to develop, innovate and enhance collaboration. In general, cybersecurity still has a perception dilemma when it comes to women in a cyber world.
Cybersecurity professionals share the same workplace values, priorities, and aspirations in today’s competitive world but have different challenges.
The demand for gender diversity is apparent in the tech world
Gender diversity is one challenge for women and keeping up in a male-dominant environment is another. However, the cyber world is even more complex and competitive nowadays, with the need for continuous evolution and transformation, which raises competition. Global companies tend to balance the diversity shortage, challenging everyone to strive for differentiation.
Rasha feels she is lucky that Infoblox encourages and implements gender diversity. She has seen how these efforts can leverage diverse perspectives and creativity to drive innovation and create a more profitable and productive business.
Cybersecurity professionals share the same workplace values but have different challenges
Gender diversity empowers organisations to be more agile and innovative, fostering excellent internal and external communication and improving employee engagement and retention rates. In addition, a gender-diverse talent pool enables an organisation to attract and retain the best workers.
A distinct skill base can also help organisations to offer a broader and more versatile range of products and services. Hopefully, the cybersecurity space can be a more rewarding and welcoming field for everyone.
The cyber world is even more complex and competitive nowadays, with the need for continuous evolution and transformation
Pursuing a career in cybersecurity is extremely exciting and very rewarding, especially as it has become critical to the fabric of any modern business. Besides, it is a culturally diverse industry, allowing interaction with and learning from people of different backgrounds and embracing various cultures.
Moreover, it throws light on the latest innovations, transformations, risks, and trends. Finally, since it is such a fast-evolving industry, it offers the ultimate growth potential with plenty of opportunity and chances to make an impact
