NOV 2020

LIVE VirtualSummit On

New Culture, New Teams, New Decisions, Channel Must Adjust

Starting in:

00 d
00 h
00 m
00 s

New Culture, New Teams, New Decisions

Channel Must Adjust


What’s done is done! Now it is time to rise from the  bygones and start rethinking business in a new way. Nothing would be the same. Rules have changed, norms have changed, strategies have changed….. the game itself has changed. 

The Middle East Channel has been quite optimistic about a high growth tangent in the IT supplies and distribution side and a majority of the survey respondents pointed towards a positive outlook for business in 2021. The Channel leaders, here, will play a pivotal role in writing the new rules of the business. There might be a dire need to bring in people with new skill sets and new directions. Leadership in post-pandemic will change as well and the CXOs will have to adjust. 
This session will explore in depth the thought processes of the key channel leaders in the region and how they are mapping the year to come. 

How the channel can and should adjust? Join us to know. 

Keynote Speakers


Dharmendra L. Sawlani

Director, Smile Computers LLC, Savvy Impex FZCO & President, Dubai Computer Group (DCG)

Shukri Halima

Associate Director – Global Credit Solutions

Marissa Safe

Vice President & COO, FDC International

Adam Simon

Global Managing Director & CFO CONTEXT

Tim Davies

Country Manager, Middle East at CONTEXT



Welcome Note

by GEC Media Group 03:00 PM | (Dubai)

New Culture, New Teams, New Decisions, Channel Must Adjust

03:10 PM | (Dubai)

Panel Discussion

03:40 PM | (Dubai)

Q& A /Closing

03:50 PM | (Dubai)

In Association With


Organized By


Our Media Partners


Event Managed By