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New Culture, New Teams, New Decisions, Channel Must Adjust
New Culture, New Teams, New Decisions
Channel Must Adjust
What’s done is done! Now it is time to rise from the bygones and start rethinking business in a new way. Nothing would be the same. Rules have changed, norms have changed, strategies have changed….. the game itself has changed.
The Middle East Channel has been quite optimistic about a high growth tangent in the IT supplies and distribution side and a majority of the survey respondents pointed towards a positive outlook for business in 2021. The Channel leaders, here, will play a pivotal role in writing the new rules of the business. There might be a dire need to bring in people with new skill sets and new directions. Leadership in post-pandemic will change as well and the CXOs will have to adjust.
This session will explore in depth the thought processes of the key channel leaders in the region and how they are mapping the year to come.
How the channel can and should adjust? Join us to know.
Global Managing Director & CFO CONTEXT
Adam joined CONTEXT as a Board Director in 2013.
Adam hosts a regular weekly channel update online and is a well-known presenter at channel events. He often brings together industry players in research groups, conferences, roundtables and collaborative ventures to track and anticipate trends in the IT industry.
He is responsible for thought leadership in CONTEXT, including best practices in technology retail and distribution, and tracking the reseller market. In 2020 he took over the CFO function at CONTEXT.
Adam began his professional career at KPMG. He then worked as Finance Director for
global American office equipment manufacturer Pitney Bowes and as Global Managing Director at retail expert PRGX.
Adam is a Fellow of the Institute of Chartered Accountants in England & Wales and has a degree in Modern History from the University of Oxford. He is married with 2 daughters and a son.
Country Manager, Middle East at CONTEXT
Tim joined CONTEXT in 2018 as the Country Manager for the Middle East. His role is focused on the promotion of trust and transparency amongst the Channel community through the establishment of a CONTEXT Middle East panel of Distributors. By introducing the region to the unique insights available from the CONTEXT database, he aims to support Channel partners in their key business activities and help them exploit new market opportunities. Tim is a keen outdoor enthusiast and studied Ancient History at University College London.