Alexander van ’t Riet, CEO, Mai Dubai

Blending digital transformation, sustainability, marketing

Amidst stiff market competition, Mai Dubai recognises the importance of building a distinct brand that delivers value. Mai Dubai efforts have been geared towards this end and have made it one of the leading entities in t...

Alexander van ’t Riet, CEO, Mai Dubai

Blending digital transformation, sustainability, marketing

BT: How has Mai Dubai positioned itself to be different, in a me-too marketing and product space. What has been your contribution in this differentiation?  Answer: Amidst stiff market competition, Mai Dubai recognises th...

Alexander van ’t Riet, CEO, Mai Dubai

Bottled water industry’s adoption of green strategy is pivotal to government’s efforts

From hand tools to power-driven machines, the production of commodities and goods have significantly evolved over centuries. The rapid deployment of machines and today’s cutting-edge technologies have made the industrial...