As the pandemic has peaked, Middle East businesses have done more digital transformation in the past three months than in the previous three years! Amongst surveyed organisations, 79% want to learn more about digital transformation and cloud security, according to a recent Trend Micro survey of 2,064 business and IT decision-makers. In 2021, digital transformation will continue to accelerate, and require businesses to protect employees, customers, and partners working at home due to COVID-19.
Organisations need to secure remote workers – especially in protecting home networks, remote working software, and cloud systems, according to Trend Micro’s 2021 predictions report Turning the Tide. Cloud technologies, especially in enabling remote workers, retail, and e-commerce, are driving digital transformation across the Middle East. However, organisations also need to consider the security aspect of their hybrid cloud architecture, which will drive secure digital transformation in 2021.
As organisations move away from securing the perimeter – they are moving to the cloud and into people’s rooms, with VPN for work, cloud and app-based solutions will keep on seeing strong adoption. The Middle East already has a large number of business transforming to digital domain, and the region will see more apps launching related to e-commerce.
Digital transformation is being led by cloud technology, cloud adoption, and anything that can move beyond an organisation’s footprint or hold of an organisation in their architecture. Security for the cloud is being adopted by the Middle East’s government and public sector, banks, healthcare, education, and retail sectors.
It is not a disruptive technology, but how it became part of almost every workspace over the past year has been web conferencing. While many Middle East organisations had web conferencing tools, these kinds of technologies will continue to see strong take-up and support making people’s daily lives easier.
In 2021, Trend Micro is planning to launch further solutions in our product portfolio across the MENA region, to support security among organisations and aligned with nationwide digital transformation visions.
In MENA, Trend Micro is seeing strong success on its XDR solution, which is a cross-detection and response platform that moves beyond EDR technologies to bring together security for endpoints, servers, the cloud, and networks for cross-detection and response.
Trend Micro will continue to support the region’s secure adoption of cloud solutions, as cloud can deliver the biggest boost in digital transformation. Many Middle East organisations are already adopting hybrid cloud as the foundation of their digital transformation, and the key differentiator will be securing the hybrid cloud.
Trend Micro provides exceptional cybersecurity solutions, from endpoint to network to servers to cloud and hybrid cloud. As Middle East customers begin or accelerate their journey to the cloud or hybrid cloud, Trend Micro will be there to secure these customers’ cloud environments.
Key takeaways
Digital transformation is being led by cloud technology, cloud adoption, and anything that can move beyond an organisation’s footprint.
Security for the cloud is being adopted by the Middle East’s government and public sector, banks, healthcare, education, and retail sectors.
As organisations move away from securing the perimeter, they are moving to the cloud and into people’s rooms, with VPN for work
Middle East already has a large number of business transforming to digital domain, and the region will see apps related to e-commerce.
