Alteryx, the analytics automation company, highlights a critical imbalance between the advanced skill levels that data workers possess and the utilisation of these talents within organisations. While Gulf businesses hire workers with the skills, desire, knowledge and analytical expertise for success, the research highlights that these same businesses are not drawing on this deep well of talent.

In a YouGov survey commissioned by Alteryx of the United Arab Emirates and Saudi Arabia data workers in large companies, Alteryx found that almost two thirds of data workers possess the advanced analytic skills needed to deliver business insights using descriptive percent, prescriptive 61% and predictive 60% analytics. Yet despite this enviable skillset, just 28% of workers use these talents to unlock business benefits such as greater efficiency, or revenue growth through creating data models.

While data driven insights have eluded many companies due to a lack of skilled data workers, businesses across the Gulf are falling behind due to underutilising the talent of those in the workforce. Despite the clear link between data driven insights and business efficiency, we see a new emerging phenomenon, a lack of talent utilisation stalling business transformation efforts.

Alan Jacobson, Chief Data and Analytics Officer at Alteryx comments, “Employees with strong data skills are a core requirement for developing business resiliency and the ability to pivot at speed, but to maximise the potential of these workers, democratising their access to data and facilitating their ability to deliver insights is the missing link.”

He added, “Digital transformation has moved beyond boardroom discussions. It’s now mission critical for businesses to fully leverage analytics and data science to decipher the massive influx of data developing across lines of business. Despite the inherent value of data led decision making, there is a critical disconnect between the expertise we see in the Gulf and the value these employees are able to bring to both driving new strategies and further optimising the business to run smarter.”

Making full use of the analytic expertise available is a core requirement for the Gulf to continue competing on a global stage. Despite the majority of data workers 72% being able to generate additional revenue through data, these experts are often limited to creating static reports 61%. Just 35% use their skills to create exploratory analyses, and only 37% use data to identify future outcomes based on historical data through predictive analytics.

The business case for analytics excellence

89% of data workers in the Gulf currently rank their skills as above average, and report they are given the time 61%, training 60%, and tools 59% to succeed. Why then, in an environment where workers are ready and able to help businesses drive value from data and analytics are so few empowered to take full advantage of these skills?

While not every data worker needs to become a fully fledged data scientist, by ensuring that these specialists are empowered to deliver insights across business functions, organisations can turbocharge their transformation efforts with pre existing resource and thrive in an increasingly data rich environment.

Strategies to create the data centric business of the future:

• Develop a culture of data: A huge 80% of workers believe that data literacy is important, or key to success. While data is important, its use is limited without the workforce to affect business change through analytic precision. To take advantage of these high levels of data literacy, businesses need to integrate top down thinking to facilitate a culture of analytics.
• Reduce time investment on basic tasks through automation: Data workers are overwhelmed with basic tasks. 27% of workers spend 6+ hours each week judging if data sources are trustworthy, 28% spend 6+ hours searching for valuable data, and 27% spend 6+ hours on data cleaning. Data workers able and ready to perform advanced data work must be enabled to do so through the automation of basic, manual, and repetitive tasks, freeing up their time to perform more advanced analytics.
• Upskilling teams on delivering business value through data skills: 83% of workers believe the pandemic has increased the importance of data skills to make business decisions. With higher value workers delivering a disproportionately higher return to their employer, we see a significant correlation between an increased salary and the use of advanced data skills such as identifying risks and developing action plans 56% and improving decision making 49%. For those in lower income brackets, these figures are 38% and 39% respectively. Empowering workers to leverage data assets and deliver high impact high value insights is hugely valuable to businesses.

Richard Timperlake, Vice President, EMEA at Alteryx said, “In a region that most would consider data driven, there’s still plenty of room for data strategies to evolve, ensuring that skilled workers can effectively communicate the data driven insights necessary for company success.”

“Despite high levels of advanced data skills, businesses across the Gulf risk falling behind due to an inability to utilise this talent.”

“Human beings are the biggest success factor for any digital or analytics project, but often are the last factor to be considered. While technology after technology can be layered onto a transformation project, true effectiveness comes developing data driven cultures that combine advanced data technologies with the ingenuity of the human brain. Only by investing in data teams, leveraging their data skills to drive data science and analytics automation, will workers be able to deliver business changing insights.”