D-Link ME urges regional channel industry to stand strong during COVID-19 crisis

COVID-19, the disease caused by the Coronavirus, in almost all countries around the world, D-Link Middle East urges the regional channel community to stand strong and to come together during this crisis to think innovatively.

Coronavirus has caused havoc across the world, with hundreds of causalities and bringing normal life to a standstill. Businesses may be adversely affected, impacting several sectors, including the electronics and commodities market as goods coming in from China and other manufacturing markets could be delayed.

However, it is not all doom and gloom, because in every adversity, there lies an opportunity. The crisis is compelling businesses to invest in remote working solutions assisted by apps and online IT support. This opens up infinite prospects for regional channel partners because for effective remote working solutions, high-speed and uninterrupted Internet connections are essential.

The regional channel community can take advantage of D-Link Middle East’s innovative portfolio of routers, access points and mesh networks to successfully capitalise on market prospects.

With D-Link Middle East’s extensive portfolio of globally recognised routers and access points, partners have an opportunity to double down on remote working solutions. They can bundle these solutions together with remote work systems to truly provide customers with a comprehensive value-added offering.

“We call out to our regional channel partners to stand strong during this global crisis and to think logically and display patience. Don’t be disheartened by current business circumstances. In the meantime, think outside the box for novel ways of doing business,” said Sakkeer Hussain, Director, Sales and Marketing, D-Link Middle East.

“The UAE government is well prepared and has already implemented several precautionary measures at all entry points and public places. If we work together, I am certain that we can emerge out of this crisis, stronger than ever,” Hussain further added. “At D-Link, we have educated all our staff on the importance of ensuring hygiene and are strictly implementing all the necessary actions. We urge channel partners to stay alert and safe and increase awareness among their personnel during this time.”

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