Dora Hrkac, Head of Marketing and Communications, Esyasoft Technologies
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Creative solutions for utilities

The working culture within Esyasoft Technologies is based on trust, mutual respect, equality and empowerment. All employees are welcome to share thoughts and opinions along with bringing valuable perspectives and insights.

This is a company where like-minded people are part of the very challenging but wonderful journey of growth and success, while enjoying a collaborative and open-minded working atmosphere.

Dora is focused on developing comprehensive B2B strategies to reach the target audience of the utility sector, by providing a fresh approach to IoT business sphere and repositioning this start-up as the best solution provider for enabling smart utilities worldwide.

Identifying improved approaches and enhanced solutions to business challenges are activities that drive and inspire me. I believe that fresh perspectives and trying new techniques help businesses evolve and grow. I am focused on our key areas of business, involving myself from another angle, and bringing some new initiatives.

Creativity and thinking outside the box are my framework for success and through these qualities, I have confidence in my ability to facilitate positive change and collective effort. But in the end, I let my accomplishments speak for themselves.

My biggest obstacle is finding new ways of exploiting creativity. It comes down to the fact that I am working for a niche IT company, dealing with, what I like to call hard core engineering. I have spent most of my career in tourism and hospitality, so placing B2C services in media was much easier than presenting Esyasoft solutions, which mostly require non-disclosure agreements.


Dora Hrkac, Head of Marketing and Communications, Esyasoft Technologies
Dora Hrkac, Head of Marketing and Communications, Esyasoft Technologies.