At Intel, diversity and inclusion are among the most important forces driving the company’s evolution and reinvention. According to our recent Diversity, Equity and Inclusion survey conducted in UAE, 48% felt their business focuses on gender equality, and 87% said their organisation had set long-term goals to achieve inclusive working environment.

You can see positive changes happening across multiple industries. Workplace diversity offers immense benefits and helps improve workplace productivity, culture, reputation, and more.

The central part of my role includes helping to deliver and shape the company narrative across multiple markets, as well as collaborating with different internal departments and teams, such as marketing, to advise, plan and deliver our company goals and values.

Intel is a company that challenges its employees and drives change across industry verticals. Having to adapt to the ever-evolving world of technology, then finding ways to collaborate with different teams internally to tell those stories is something that will always drive me. I have always strived to work in an organisation that provides equal opportunity and is diverse yet inclusiv

The exposure to different cultures has helped shape my personality and made me a better, and a more understanding communications professional. Most of the projects we undertake are multi-market, critical workstreams and the successful delivery and reporting of results to the senior management team is always something I take great pride in.

If I had to pinpoint one thing, not being able to travel as frequently to the markets I look after has been difficult. I place a lot of value in face-to-face interaction with my friends in the media and the move to virtual briefings and events, albeit necessary, was challenging for me but I am glad to see a gradual return to in-person activities.