A Seasoned entrepreneur and Cloud Technology expert, Ali El Kontar is the Founder and CEO of Zero&One - AWS Advanced Consulting Partner which leads complex technology projects across the Middle East and North Africa (MENA). With over 17 years’ experience in IT and telecoms, Ali, has steered Zero&One since 2017 into a pioneering business cloud solutions provider with operations in the UAE, Lebanon, and Saudi Arabia. Ali has worked both in the MENA region and the USA leading private and public IT projects at major industry names including Orange Business Services and Cisco. Ali has also earned the coveted Amazon Partner Network (APN) Ambassador status joining an elite, worldwide network as the first MENA representative. His status as an AWS Instructor Champion and 10x AWS Certified expert underline his standing at the forefront of AWS expertise and best practice.