Adam joined CONTEXT as a Board Director in 2013.

Adam hosts a regular weekly channel update online and is a well-known presenter at channel events. He often brings together industry players in research groups, conferences, roundtables and collaborative ventures to track and anticipate trends in the IT industry.

He is responsible for thought leadership in CONTEXT, including best practices in technology retail and distribution, and tracking the reseller market. In 2020 he took over the CFO function at CONTEXT.

Adam began his professional career at KPMG. He then worked as Finance Director for

global American office equipment manufacturer Pitney Bowes and as Global Managing Director at retail expert PRGX.

Adam is a Fellow of the Institute of Chartered Accountants in England & Wales and has a degree in Modern History from the University of Oxford. He is married with 2 daughters and a son.