In today’s modern world, the nature of disruptive events that are occurring, whether they are climate change, extreme weather, supply chain, pandemic, earthquakes, volcanic explosions, and others, are beginning to have fundamental impact on businesses. These events are happening more frequently and sometimes they are occurring in a compounding manner, with more than one such event taking place at the same time.

“What we are seeing across this space is that people are exhausted. There is just a lot of fatigue and people are looking for reliable solutions to solve their challenges,” says Vince Willis, COO at Infinite Blue.

Businesses want a programme to engage within the enterprise. Business continuity is evolving from a limited function within an enterprise into a critical business function.

“You need a tool that can scale quickly and is easy to use, that is really what we focus on. Giving organisations clarity and control across their event spectrum and the ability to engage with their entire workforce rapidly,” says Willis.

Business continuity has always been regarded as specialised, point function, within an organisation. However, in the face of continuous external disruption and the need for business continuity to work across the organisation, it has now spread across the organisation, and reached the board and C-suite.

Business continuity can never be effective if it is being set up by a single executive or a single department. To do business continuity really well, you need to be able to see it working across and engaging the entire enterprise. “Which is what our solutions tend to do as a group,” says Willis.

Infinite Blue’s business continuity software, BC in the Cloud, has been built by a team of domain experts. BC in the Cloud, quickly enables organisations to plan, prepare, test, manage, and notify teams how to respond to any potential business disruption. Through a team of industry experts and a software suite with a 99.99% guarantee in uptime, Infinite Blue gives organizations clarity and control over disruptions that can impact their day-to-day business.

“We give people an added layer of confidence because our software is the most reliable solution on the market,” says Willis.

Business continuity must work and address organisational risk correctly. “You have to be able to engage your entire enterprise to be able to do business continuity correctly and to become really prepared. Preparation is very important to us,” says Willis.