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5th edition of The BTX Road Show and Transformation Awards 2023 UAE Edition

The 5th BTX Roadshow and Transformation Awards 2023, UAE Edition, was held at Sofitel Abu Dhabi on 15th June. The event witnessed the gathering of UAE’s top business leaders who came together to discuss the best ever strategies to tackle transformation challenges from different perspectives.

The BTX Roadshow 2023 captures the key theme of riding this incredible pace of change by leveraging key levers and tools to drive the fundamental business change and excellence required, enterprise-wide. The esteemed audience were welcomed by Ronak Samantaray, Co-Founder & CEO, GEC Media Group. Emphasizing on the significance the event, he said that BTX aims to create awareness and foster a mindset of continuous improvement and adaptation among the attendees. Understanding that transformation is not a one-time event but an ongoing journey can encourage businesses to proactively explore innovative solutions, leverage emerging technologies, and develop strategies to future-proof their operations.

The event was kicked off by SHEIKHA Dr. Noora AlNuaimi, Director of Ajman X Center, Ajman Municipality and Planning Department who spoke about the region’s ambitious journey towards end-to-end transformation and the senior leaderships of the region are working towards achieving this goal.

The event was successful with great insights and informative sessions from great business transformative leaders. The expert speakers of the event were; Charbel Zreiby, Director, Channel Presales, Middle East, Turkey & Africa, Dell Technologies, Farid Najjar, Area Distribution Lead – EEMI (Eastern Europe, META, Iberia & LATAM), NetApp, and Loubna Imenchal, Head of Enterprise Business, Logitech Africa, Middle East, Turkey and Central Asia region.

The Panel discussion was held on the following topics by the following expert leaders:

Managing the cost of a business transformation journey and the ROI of the project
Sunando Chaudhuri, Director – Strategic Projects & Accounts, ADNEC Group, Aditya Kaushik, ICT HEAD,   ZAKHER MARINE

INTERNATIONAL INC., Dr. Mohammad Khaled – Strategic Transformation, and Shumon A Zaman, CIO,.ALI.AND.SONS

Moderated by Gigi Mathew Thomas, Group Head – IT and Digital Transformation, Ittihad International Investment LLC

Being Safe Digital

Vineesha Satwani, Regional Thought leader and expert-Digital and CX regional thought leader and expert, Ruler’s Court

Badreya AlMehairi, AVP SENIOR MANAGER

Bashayer Al Daghari, IT Head, AD Government Entity

Moderated by Srinivasa Narasimhaiah, Director IT, JULPHAR

Diversity and inclusion to drive innovation in a business

Dr. Shamsa Al Mheiri, Excellence &Development Director, SEHA

Dana Shatila, Head of IT Planning & Strategy, Abu Dhabi Media

Moderated by Almudena Berzosa Peñaranda, Chief Transformation & Strategy Officer, TQ Group

Top Solution Awards, Top Women Executive Awards, Top Executive Awards and Top CEO Awards identified the top business leaders and their outstanding contributions towards the region’s growth and success.

The esteemed partners of The BTX Roadshow 2023 edition were

Platinum Partners – Dell Technologies/Mindware
• Gold Partners – Logitech/Almoe, Ingram Micro/NetApp, OPX Technology, Help AG & Purestorage
• Silver Partners – WOWRFID, Cloud Host, & Finesse
• Strategic Partner – CAAS

Brought to you by – GEC Media Group

Official Media Partners – Enterprise Channels MEA & Business Transformation